Exploiting information asymmetry is the foundation that many industries are built on. It doesn’t get enough attention that even though AI raises up the capabilities of the middle majority, it also dramatically flattens the distribution. Most knowledge workers will end up having nearly indistinguishable skills except those outliers 2 or 3 standard deviations from normal. Those that do not use AI will be strongly disadvantaged, while those that deeply implement custom processes will gain superpowers. We all have access to deep knowledge now, imagination and execution (speed x quality) are the leverage points.

Reviews are likely more noise than signal. Consider the people whose taste and context you respect most. Now how many of those people do you think take the time to write public product reviews? Likely not many.

We can fix some of this with more empirical takes made by AI.

I think AI will create a new type of ‘late mover’ companies. Let big companies do the expensive work of innovation and business model optimization. Then just copy that and add a thin layer of niche-specific customization on top. Copying established products in high fidelity will become very cheap, letting indie founders copy a product group in homeostasis, but with a tangential twist. The key is enabling companies to do a frictionless swap from whatever they currently use.